Hyundai Lens of Loyalty project | The Official Site of BYU Athletics

Hyundai Lens of Loyalty project

Just how loyal are you?

Last month, Hyundai challenged 25 powerhouse football schools — including BYU — to propose a five-minute film showcasing their school’s loyalty. Knowing there are Cougar fans across the globe, we decided to let the fans make the movie. Hyundai liked the idea so much they gave us $10K to prove it.

Now we need your help! Send us video footage showing where and how you bleed blue. Do you watch the game on a mini TV in Afghanistan? How about as a youth group at your leader’s home? At a restaurant in your hometown? Or, do you simply walk to the stadium in Provo? Show us.

What’s your pre-game strategy? How die-hard are you during the game? Show us that too. We want it all. Just make it emotional and creative. Use whatever you have, whether it’s a cell phone or a DSLR. If you do use a phone, for the love of Cosmo, please turn your phone sideways (landscape), as vertical footage will not be used.

Using your footage, we will prove to Hyundai that our fans are the most widespread, loyal fans in the world. And as a reward for exceptional footage and stories, a few lucky fans will win an all-expenses-paid trip from anywhere in the world to Provo for the BYU vs. Boise State game on Oct. 25.The film will be featured on Hyundai’s social media sites and will be nationally broadcast to millions. Let’s do this!

Click here to participate in the HYUNDAI LENS OF LOYALITY film project.

Tags: Feature