Volleyopoly game board.
PROVO -- The National Association of Collegiate Marketing Administrators (NACMA) has chosen BYU's 2006 women's volleyball promotion, Volleyopoly, as one of five "Best of the Best" promotions in all of collegiate athletics, the highest award given in college athletic marketing.
"I am thrilled about the success of Volleyopoly," said Maria Viramontes, a BYU marketing graduate assistant who designed the promotion. "It's exciting to see a promotion that I created be so successful and bring such positive attention to BYU Athletics. We are among the best marketing departments in the nation, and the NACMA award is further proof of that."
Volleyopoly was a student fan loyalty program designed by BYU Athletic Marketing and sponsored by the BYU Bookstore, The Daily Universe (BYU's campus newspaper) and BYU Dining Services. The game, similar to Monopoly, encouraged students to attend women's volleyball home matches to obtain game pieces, which could then be combined to win prizes. Over 1,000 prizes provided by game sponsors were given out throughout the season to the Volleyopoly winners.
The promotion was a huge success, helping the women's volleyball program increase attendance by 13 percent and set a new program record with an attendance average of 1,902 fans per match. As a result, the Volleyopoly promotion is being continued this fall.
BYU will present Volleyopoly at the NACDA/NACMA national convention on June 7 at the World Center Marriott Resort in Orlando, Florida, to athletic marketing administrators from across the nation.
The mission of NACMA is to foster the highest possible professional and ethical standards, while providing administrators in athletics marketing, communications and revenue generation a broad range of advancement opportunities. Further, it is NACMA's mission to improve the overall understanding and effectiveness of the athletics marketing profession, while upholding the ideals of higher education. NACMA's membership has increased to over 935 intercollegiate marketing administrators since its inception in 1990.