BYU’s basketball staff will wear sneakers during Saturday’s game against Saint Mary’s in the Marriott Center to support the Coaches vs. Cancer Suits & Sneakers weekend. See the press release below from the American Cancer Society for more information on the Suits & Sneakers weekend.
Coaches vs. Cancer Suits & Sneakers Weekend Set for January 27-29
Healthy eating, staying active a slam-dunk for basketball coaches in the fight against cancer
ATLANTA - Nearly 4000 head and assistant basketball coaches across the U.S. are expected to swap their loafers for sneakers during the 9th annual Coaches vs. Cancer Suits & Sneakers weekend on January 27-29, 2012 --- an effort to bring awareness to the American Cancer Society’s vision of a world with less cancer and more birthdays.
“We are excited that basketball coaches nationwide are joining in the fight against this deadly disease,” said Cynthia M. LeBlanc Ed.D, the volunteer board chair of the American Cancer Society. “Coaches are truly influential celebrities within their communities; they can reach fans and share important information about reducing the risk of cancer by encouraging healthy lifestyle choices.”
Both high school and college basketball coaches will lace up their sneakers to spotlight the fact that cancer remains a major health concern and everyone can take daily steps to reduce their risk of the disease.
At least half of all new cancer cases can be either prevented or detected earlier by screening. According to the most recent Cancer Facts & Figures, in 2011 an estimated 171,600 preventable cancer deaths were caused by tobacco use, and scientific evidence suggests about a third of the more than 570,000 cancer deaths that occurred last year were related to overweight, obesity, physical inactivity and poor nutrition. Overweight and obesity are associated with increased risk for developing a number of cancers, including certain breast, colon, endometrium, kidney and pancreatic cancers.
Wearing sneakers is much more than a fashion statement; it’s visual reminder from the coaches that prevention is key when it comes to blocking cancer before it takes center court in our lives. “This is so much more important than just a game,” says St. Joseph head coach, Phil Martelli, the 2011-2012 chair of the Coaches vs. Cancer 23-member council. “This is a matter of life and death, and by participating coaches have a chance to make a real impact.”
Coaches vs. Cancer is a collaborative initiative of the American Cancer Society and the National Association of Basketball Coaches (NABC), empowering coaches, their teams and local communities to make a difference in the fight against cancer.
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