Bell Helicopter Armed Forces Bowl Goes Green

Dec 20, 2011 - Posted by on December 20, 2011 at 12:43 pm

This season the Bell Helicopter Armed Forces Bowl and ESPN are upping sustainability efforts to increase awareness and educate fans and participating teams about the steps necessary for a green future.

For the first time in the bowl’s history, ESPN will bring its “Green Team” to the event to help reduce the impact on the environment. The Green Team will be onsite all day in the bowl’s Armed Forces Adventure Area where fans can stop by to participate in interactive games for a chance to win eco-friendly prizes. The Armed Forces Adventure Area is located at the North end of Ford Stadium and is open to the general public beginning at 8 a.m. (CT) and immediately following the game until 5 p.m. 

“This is a great initiative that ESPN has started and we are very excited to have it as a part of this year’s Bell Helicopter Armed Forces Bowl,” said Brant Ringler, the bowl’s executive director. “We pride ourselves on our event being ‘more than a bowl game,’ and this is just another worthwhile component to add to the fan experience.”

ESPN will give all credentialed guests will receive a lanyard made from 100% recycled plastic bottles and will provide 40 recycling bins to help with the collection of tailgate recyclables. Bins will also be placed in the press box and production compound to maximize recycling efforts.  Since 2010, ESPN’s “Green Team” has helped decrease the environmental impact at College GameDay sites and at select game locations.

The Bell Helicopter Armed Forces Bowl will kick off on Friday, Dec. 30 at 11 a.m. (CT) in Dallas, Texas. The game will be televised on ESPN and ESPN Radio. Stadium tickets are still available for $60 per seat, and the bowl is also selling a limited number of premium club seats for $150 per ticket located in Ford Stadium’s indoor club section on the west side of the stadium. As part of the bowl’s tribute to the armed forces, military veterans receive discounted tickets at $30 per ticket and active-duty military personnel receive free admittance via the Bell Helicopter Armed Forces Bowl corporate military ticket underwriting program. Detailed ticket information for the 2011 Bell Helicopter Armed Forces Bowl can be obtained through the bowl’s web site at www.ArmedForcesBowl.com

Owned and operated by ESPN Regional Television (ERT), the Bell Helicopter Armed Forces Bowl has featured a military theme since 2006. Patriotic overtones recognizing all five branches of the military are prevalent throughout the game. Past Bell Helicopter Armed Forces Bowls have included fan-fest areas showcasing military hardware; flyovers; demonstrations by several of the military's top skydiving teams; the awarding of a custom home to a wounded warrior; on-field induction ceremonies; military bands and honor guards; and the awarding of the annual "Great American Patriot Award" (GAPA) presented by Armed Forces Insurance. For additional information about the Bell Helicopter Armed Forces Bowl, please visit www.ArmedForcesBowl.comwww.Facebook.com/ArmedForcesBowl orwww.Twitter.com/ArmedForcesBowl

Bell Helicopter, a Textron Inc. company, joined the bowl on August 23, 2006, as the title sponsor of the postseason college football game formerly known as the PlainsCapital Fort Worth Bowl (2003-2004) and the Fort Worth Bowl (2005). The 2006 season marked the first year of the adoption of the “Armed Forces Bowl” name, making the official title the Bell Helicopter Armed Forces Bowl. Bell Helicopter has twice exercised its option for title sponsorship of the game. The current agreement was signed in September 2009 to continue the Sponsorship for the 2010 and 2011 games with a two-year option for 2012 and 2013.