The BYU football team is playing three Friday night games this season on ESPN. The first is coming up this weekend against UCF and the second is the following week against Utah State. The third Friday game is scheduled for October 28 against TCU, a neutral site game at Dallas Cowboys Stadium. Some have looked down at the Friday night games, with traditional college football being played on Saturdays. It also usually gives teams one less day to prepare. Head coach Bronco Mendenhall understands that while Friday night games might require harder work in preparation, they have their advantages.
"It certainly makes it difficult to prepare, but with this being the first year of independence some concessions have to be made to get the exposure we are hopeful for," Mendenhall said. "Hopefully I can coach the team to a level that we are playing at a level high enough where the exposure really helps us."
If you want exposure, Friday night games might be the way to get it. With one major college game scheduled each Friday night, all college football fan eyes will settle on that game. Several media members, college football analysts and even coaches and players will be in hotel rooms preparing for the next day's game and watch the Friday night ESPN game.
In fact, the Friday night primetime ESPN games this season between Baylor-TCU, Arizona State-Missouri and Boise-State Toledo have been averaging over 2 million viewers each game.
With possibly that many eyes on BYU each week, the Cougars are sure to gain more national exposure.