Media Day 2011: What is a Media Day?

Jul 12, 2011 - Posted by Kyle Chilton on July 12, 2011 at 9:00 am | Updated: July 12, 2011 9:02 am

On Sept. 1, 2010, BYU announced its football independence. On July 1, 2011, the Cougars officially became independent. Today, July 12, 2011, BYU is hosting its first Media Day. So what exactly is a media day?

A media day is typically an opportunity for the media to meet the coach and a few players from every school in the conference. It’s also a chance for the conference media partners to gain access to the teams and gather information so they are ready to broadcast games in the fall.

Because the Cougars are not in a conference, the athletic department and BYUtv decided to take on the challenge of throwing their own media day. While it will mirror a traditional media day, here are a few ways in which BYU’s media day will differ from a traditional conference media day.

  • More than a dozen players and several coaches will be available to the media.
  • Several former players and hall of fame coach LaVell Edwards will also be in attendance.
  • More than 50 members of the media, including local newspapers, radio stations and TV stations as well as national publications such as ESPN TV, ESPN.com, CBSSports.com and USA Today will be in attendance.
  • BYUtv will hosts two live shows and provide live content throughout the day.
  • Two of the live shows will also be available on ESPN3.com.
  • KSL Newsradio 102.7 FM and 1160 AM will host a two-hour live show from the BYU Broadcasting Building.
  • To highlight BYU’s membership in the WCC, commissioner Jamie Zaninovich will be in attendance and available to the media.