Rose Promoted to Head Coach | The Official Site of BYU Athletics

Rose Promoted to Head Coach

Former BYU Associate Head Coach Dave Rose was promoted Monday to the men's basketball head coaching position vacated by Steve Cleveland. (Photo by Mark Philbrick/BYU Photo)

Coaching Veteran of 22 Years Takes Over after Eight Seasons as Top Assistant

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PROVO -- BYU Athletics Director Tom Holmoe today announced the promotion of Men's Basketball Associate Head Coach Dave Rose as the head basketball coach at Brigham Young University.

"We are pleased to announce Dave Rose as our new men's basketball head coach," Holmoe said. "We have known for a long time that Dave would sooner or later take advantage of an opportunity to become a Division I head coach, and we are thrilled that this opportunity has come at BYU. He has been a significant part of BYU's success and we are confident he will build on that success."

Rose, who has served the past eight seasons as Steve Cleveland's lead assistant, takes over the BYU program with 22 years of coaching experience, including 10 seasons as a head coach at the junior college and high school levels.

"I'm honored to be named the new head basketball coach at Brigham Young University," Rose said. "I look forward to building on the strong basketball tradition that has been established at BYU. I'm excited about the opportunity to coach the players that are in the program and those who will join us in the future."

A tireless worker, gifted motivator and strong strategist, Rose compiled a 167-57 record in seven seasons as head coach at Dixie State College in St. George, Utah. Rose guided six of his seven teams to national top-20 rankings, including a ranking as high as No. 2, while earning three conference titles. His peers honored him as the 1993 Scenic West Athletic Conference Coach of the Year. While at Dixie, Rose coached three NJCAA All-Americans as well as longtime NBA player Keon Clark.

Before being promoted to the head coaching position at Dixie, Rose served as a Rebel assistant coach under Ken Wagner for three seasons. Rose coached multiple sports at Millard and Pine View high schools in Utah before joining the staff at Dixie. He was the head basketball coach at Millard for three years from 1983-86.

As BYU's associate head coach the past eight years, Rose played a vital role in rebuilding BYU's program from an inherited 1-25 team into a regular NCAA Tournament participant and 20-game winner. Rose has been nationally recognized as the top assistant in the Mountain West Conference (Street & Smith's 2004-05 College Basketball Preview) and as one of the top 25 college basketball recruiters (2004 While his work has caught the attention of those outside of BYU's program, his most loyal following comes from those who have been on the inside.

"I have never been around a coach who had a feel for what makes each player tick like Coach Rose," said Mark Bigelow, a former Cougar now playing professionally in Germany. "The game plans he prepared were usually right on, and if we executed them we won the game. He is a coach that you not only want to play for but also would sacrifice almost anything for. He has been one of the most influential people in my basketball career, and I will forever benefit from his lessons on basketball and life. I've never seen any other coach like him."

"Dave Rose is one of the best coaches I have ever known," said former Cougar and Atlanta Hawk Travis Hansen, who is currently playing in Spain. "He is not only the best at preparing you to succeed against your opponent by preparing game plans but also the greatest motivator I have ever been around. He has a special way to communicate with the players and instill confidence that enables you to play at the highest level every game. When my career at BYU came to an end, he continued to help me choose an agent, go to NBA camps and NBA workouts and begin my professional career. He never stopped supporting and believing in me. I will always be grateful for what he has done for me and continues to do for me now."

"Coach Rose is one of the main reasons why I came to BYU," said former Cougar All-American and current Toronto Raptors' center Rafael Araujo. "He saw me play in junior college, and because of his great vision and recruiting skills, I came to BYU. I enjoyed working with Coach Rose. He taught me a lot. He's a great coach."

As BYU's recruiting coordinator, Rose managed the staff's recruiting efforts and has a vast network of coaching connections across the country. BYU garnered top-20 recruiting classes in 2000 and 2004. Eight recruits have earned conference newcomer honors or a major conference award in their first season as a Cougar in the eight years Rose has been in Provo. Rose has also served as the team's defensive coordinator and worked closely on scheduling.

As a player, Rose was a two-sport athlete at Dixie State College before transferring to the University of Houston, where he was a shooting guard and co-captain of the famous "Phi Slamma Jamma" team featuring Hakeem Olajuwon and Clyde Drexler. In 1983 his Houston team was ranked No. 1 nationally and finished second in the NCAA tournament.

At Dixie, Rose was an all-league player in both basketball and baseball. Rose was also the Region 18 batting champion hitting .421 as a center fielder. While playing basketball for Houston's Northbrook High School, he led the District 16AAAA in scoring, was selected first-team all-district and All-Greater Houston and was named team MVP.

A native of Houston, Rose, 47, is married to the former Cheryl Lang and they have three children and one granddaughter. His daughter Chanell played forward on the BYU women's basketball team from 2000-2003 and is married to Brock Reichner, who is currently a guard on the BYU team. Rose follows Cleveland as the second returned missionary to serve as BYU men's basketball head coach. Rose served a full-time mission for The Church of Jesus Christ of Latter-day Saints in Manchester, England, from 1977-79.

Rose becomes the 17th person to guide the Cougar basketball program since its first season in 1903. He follows the coaching pedigree of Basketball Hall of Fame coach Stan Watts, who is BYU's all-time leader in coaching victories with a 372-254 record from 1949-1972 and also coached at Millard High School and Dixie State College before coming to BYU.