David A. Schulthess Staff Bio | Sports Publicist

David A. Schulthess

2000 Hall of Fame Inductee

A portrait of Dave Schulthess hangs in the BYU football press box. Sportswriters have suggested this room be known as the "Schulthess Marriott," in the spirit of Michigan State's "Stabley Hilton."

Schulthess joined BYU as the university's first full-time sports publicist in December 1951, just before the Cougars won the first of two National Invitational Tournaments in men's basketball.

For years he single-handedly publicized and promoted BYU athletics, enduring 14 losing football seasons under four different head coaches before the ledger was balanced under LaVell Edwards.

Schulthess reached the pinnacle of his profession when he served as president of the College Sports Information Directors of America in 1980. The year before, he had been inducted into the CoSida Hall of Fame.

In 1989 he was presented CoSida's Arch Ward Award, which is given annually to a member who has made an outstanding contribution and brought dignity and prestige to the profession. That same year he received BYU's prestigious Dale Rex Award.

Modest despite the acclaim he helped secure for others, Schulthess consistently steered athletes, coaches, the university, and the LDS Church to the forefront. He successfully launched campaigns for Heisman, Outland, Eastman, Wooden, and All-America candidates. He was most comfortable behind the typewriter, preparing copy for deadlines where he acquired the moniker "Ace Shrdlu" - from the letters that plunked out when a linotyper cleared the keyboard. Around campus he was easily recognized by his signature fishing hat and sungalsses.

He was on the fundraising committees for the Marriott Center and BYU's football stadium expansion. He also helped BYU host an NCAA Wrestling Championship and four NCAA Track and Field Championships, shining the spotlight on sports he loved. Throughout his career he helped publicize 250 All-Americans, 13 Academic All-Americans, and 11 consecutive bowl games. In the reams of copy Schulthess has written, he publicized a basketball record of 615-434 and a football record of 229-176-3.

His interests are definitely eclectic. New Zealand, growing prize tomatoes, jazz music, writing, traveling, history, and sports are some of them. Although born in Provo, he grew up in a suburb of Los Angeles, before returning to attend BYU.

Editor of the Daily Universe before graduating in 1950, he went on to work for the Deseret News, the Salt Lake Telegram, and the Salt Lake Tribune. He also served three years in the U.S. Army Infantry, including duty in the South Pacific.

Since retiring, Schulthess has served as public affairs director for the BYU campus stakes and as a volunteer for the BYU Alumni Asociation. He is married to the former Fran Wood. They have three daughters and one son.