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Built4Life is a program designed to support student-athletes in developing critical life skills, facilitating appropriate professional engagement, making classroom success directly relevant to future opportunities and preparing them for life beyond college athletics, all while they have opportunities to monetize their own name, image and likeness (NIL).​ Built4Life is a comprehensive development program focused through four main pillars: Learn, Brand, Work and Love. The foundation of the program is built on the principle of individualized student-athlete focus, helping them to leverage out-of-classroom education and experiences that are right for them, which will contribute to the collective growth of our program overall.

This unique program is made possible thanks in large part to BYU being housed in what the Milken Institute has dubbed as the best-performing city economy in the nation and the U.S. News and World Report has named the best state economy in the nation. The vast amount of businesses and business leaders available in the Provo-Orem area and beyond, offers quality access and a myriad of opportunities for BYU student-athletes.