With an new TV deal with ESPN, an independent schedule that features prominent teams from across the nation, 100 nationally and regionally televised games over the last nine years, BYU football is in the spotlight. Thanks to a strong national following, a winning tradition, and the Cougars high-profile schedule, the national exposure of BYU football will increase. All 2012 BYU football home games will be broadcast on one of the ESPN Networks or BYUtv, to a national audience.
In its first year of independenc, BYU was featured on one of the ESPN family of networks 11 different times, including five games on ESPN, four on ESPN2 and two on ESPNU. Additionally, BYU’s national fan base was able to view same-day rebroadcasts on BYUtv of every home game and any away game to which ESPN had rights through conference agreements with the host team.
The 2012-13 season marked the second year of independence in football, and once again proved that not a single university in the nation has the broadcast capabilities and reach of BYU. BYU football enjoyed tremendous coverage nationally, with 10 of 13 games broadcast on the ESPN family networks. Three additional games were broadcast on ABC, NBC and Fox.
"I love the idea of being more visible," BYU head coach Bronco Mendenhall said. "It's a national schedule, basically East Coast to West Coast. We're trying to get as many quality opponents from as many parts of the country that we can get to continue to promote our program and generate excitement for the teams we're playing. That's what's fun now, the idea of who you would like to play and develop some natural rivalries and learn about different parts of the country. The chance to have choices like that, I'm excited about it."
Working with ESPN has already helped in scheduling high-profile opponents this season and in the future.
In addition to BYU’s 2013 opponents, the Cougars have scheduled future games with Notre Dame, Wisconsin, Texas, Georgia Tech, Boise State, Oregon State, West Virginia, Hawai’i, UCF and Nebraska.
"Our goal is simply to find the most exposure for BYU football that we possibly can,” said Dave Brown, ESPN's vice president of programming and acquisition. “That's part of our partnership. Whether it comes from promotion, carrying the games, promoting the games and producing the games and giving them a first-class production, we put it out there and provide them with the best possible platforms for exposure that we can — and they take it from there."
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