BYU partners with Opendorse to help student-athletes maximize value of NIL rights



PROVO, Utah — BYU Athletics today announced its decision to partner with Opendorse Ready, the name, image, and likeness (NIL) readiness program powered by Opendorse. The program is designed to help student-athletes maximize NIL value by providing social media brand development solutions, with proven effectiveness at the highest ranks of professional sports.

“Name, image and likeness rights has the potential to shape the next decade of college athletics,” said BYU Director of Athletics Tom Holmoe. “Beyond its impact on recruiting, we see this as opportunity to provide our student-athletes with the education and life skills that will bring them value well beyond their days on campus. As NIL changes became more clear, we were quick to survey the market and find what our staff and I believe to be the best solution in the market to prepare our student-athletes for success – Opendorse Ready.”

Opendorse Ready provides three core pillars to student-athlete success – assessment, education and performance – tailored to assist each individual athlete. By joining now with a three-year partnership commitment, BYU is able to offer the program’s NIL readiness solutions to every student-athlete at the university.

“BYU has rapidly grown to become recognized as a collegiate leader in social media and athlete-driven marketing behind leadership from Stuart Call and the athletics staff,” Opendorse CEO Blake Lawrence said. “Once NIL changes were on the table, they were among the first to say, ‘What will it take to best-position our student-athletes for success?’ I’m proud to help BYU take the next step to becoming the NIL leader with Opendorse Ready.”