Jon McBride is the associate athletic director for communications and media strategy at BYU. McBride oversees social media and public relations strategy, interview and information requests, scheduling with athletic broadcast partners, social media and broadcast media training for coaches and student athletes and more. He manages new hybrid communications positions that have been created with an emphasis on social media, while retaining traditional media relations and sports information responsibilities. McBride emphasizes mentored student learning, utilizing the unique, invaluable skills and perspectives BYU Athletics student employees possess. McBride serves on the BYU Committee for Race, Equity & Belonging.
Years at BYU
2020-present (BYU Athletics)
- B.S. in Communication, Weber State (2008)
Prior to BYU Athletics
- Director of Digital Communications, BYU, 2020
- Media Relations and Social Media Manager, BYU, 2012-20
- Director of Broadcasting and Media, Ogden Mustangs, 2011-19
- Web Writer/Editor, Weber State, 2005-12
- Hometown: Toronto, Canada
- Father of three children
- Played club hockey at BYU from 2001-2005
- Served in the Australia Sydney North Mission
Jon McBride comes to BYU Athletics after spending the past eight years in University Communications, BYU’s central communications office. He worked as a media relations and social media manager for most of that time, before recently being promoted to the role of director of digital communications. McBride oversaw BYU’s institutional social media accounts, which have consistently been in the Top 10 among US colleges and universities for engagement. He started the university’s Instagram account, implemented the #MyViewFromBYU takeover series and started a campaign for addressing topics such as sexual assault, consent, mental health and conflict resolution via Instagram stories. For his groundbreaking work in the higher education digital media industry, McBride received the eduWeb Summit Award for Industry Excellence in 2019. This year he was named to the Utah Valley 40 under 40 List.
McBride graduated from Weber State University, with a Bachelor’s degree in communication, studying multiple emphases, including public relations, advertising, journalism and electronic media. He worked as the sports editor for the student paper for three years and the sports director for the student radio station for one year. McBride worked in Weber State’s central communications office after graduation and stayed involved with sports writing and broadcasting. Highlights included covering the Damian Lillard years and calling the play-by-play on 1280 The Zone for Ron McBride’s (no relation) final collegiate football game. On the side, McBride spent eight seasons as the voice of the Ogden Mustangs, providing play-by-play for the Western States Hockey League program.
McBride was born and raised in Toronto, Canada. He played on BYU’s club hockey team in the 2001-02 and 2004-05 seasons before transferring to Weber State. He served a mission for the Church of Jesus Christ of Latter-day Saints in the Australia Sydney North Mission. He has three kids.