PROVO, Utah — BYU director of athletics Tom Holmoe announced today the addition of upgrades to LaVell Edwards Stadium that will allow BYU Athletics to provide an enhanced gameday experience for its corporate partners.
“Over the years, the ways in which fans enjoy sporting events have changed dramatically,” said Casey Stauffer, BYU associate athletic director for corporate sponsorships. “The game is still the main attraction, but how people experience the game at the stadium has evolved. Demand for club-level hospitality has increased, and that capacity has been very limited at LaVell Edwards Stadium. These types of hospitality areas allow our corporate partners to enjoy the game while also hosting clients, rewarding employees and recruiting talent. We don’t want to just deliver a product. We want to offer an experience. Our corporate sponsors invest significant financial resources, and these new areas will allow us to recognize that commitment, deepen our relationships and provide those partners with an enhanced gameday at BYU sporting events.”
Club 22
The sponsor hospitality area formerly known as the Blue Zone, located under the west stands of the stadium, will be remodeled and rebranded as Club 22, recognizing BYU’s first intercollegiate football team that began competition in 1922. Beginning with the 2022 football season, Club 22 will feature dining areas, lounge seating, all-inclusive food and beverage service, access to exclusive BYU Athletics merchandise and more. In 2023, the second phase of amenities will include booth seating, a fireplace and a candy wall.
An artist rendering of the entrance to Club 22 at LaVell Edwards Stadium
An artist rendering of an overhead view of Club 22 at LaVell Edwards Stadium
Champions Terrace
BYU Athletics will debut Champions Terrace, a hospitality area located on the elevated platform linking the north and east stands of the stadium. Champions Terrace will feature lounge seating with a view of the field, canopy coverage and access to amenities available throughout the game. The new area will host upwards of a hundred guests and be accessible to corporate partners in the Champions Club — BYU Athletics’ highest sponsorship level.
An artist rendering of Champions Terrace in the northeast corner of LaVell Edwards Stadium
An artist rendering of the view from Champions Terrace onto the field in LaVell Edwards Stadium
An artist rendering of the in interior of Champions Terrace in LaVell Edwards Stadium
Gridiron Grill
Additionally, the Gridiron Grill will also receive an upgrade for the 2022 football season for all corporate partners in an exclusive casual experience. Located in the northwest corner of the concourse, The Gridiron Grill will provide an expanded concessions menu, six 75-inch TVs, courtyard seating and an open access to a fountain drink machine.
Those interested in becoming BYU Athletics corporate sponsors with access to these exclusive hospitality opportunities and many other benefits, can contact the BYU corporate sponsorship team at sponsorship@byu.edu.