Jon McBride | Posted: 22 Dec 2022 | Updated: 3 Mar 2023

Officially licensed collective of BYU Athletics launches

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PROVO, Utah — Officially licensed collective of BYU Athletics — The Royal Blue (TRB) — launched today and has signed a corporate sponsorship agreement with BYU Athletics.

The collective is overseen by a board, independent of BYU Athletics, with a goal to deliver a premier Name, Image and Likeness (NIL) solution that enables BYU to attract and develop gifted student-athletes who perform at high levels in sports and become well-equipped to thrive in family, faith and life’s pursuits. It plans to pool funds from fans, alumni and businesses to help facilitate NIL deals and monetize student-athlete brands. 

Those wanting to read more about today's announcement and contribute to the collective can find more information at


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