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Jon McBride
| Posted: 22 Dec 2022 | Updated: 3 Mar 2023
Officially licensed collective of BYU Athletics launches
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PROVO, Utah — Officially licensed collective of BYU Athletics — The Royal Blue (TRB) — launched today and has signed a corporate sponsorship agreement with BYU Athletics.
The collective is overseen by a board, independent of BYU Athletics, with a goal to deliver a premier Name, Image and Likeness (NIL) solution that enables BYU to attract and develop gifted student-athletes who perform at high levels in sports and become well-equipped to thrive in family, faith and life’s pursuits. It plans to pool funds from fans, alumni and businesses to help facilitate NIL deals and monetize student-athlete brands.
Those wanting to read more about today's announcement and contribute to the collective can find more information at royalbluecollective.org.
READ THE FULL RELEASE HERE: royalbluecollective.org/post/officially-licensed-collective-of-byu-athletics-launches
The next step in name, image, and likeness for BYU Athletics.
— BYU Cougars (@BYUCougars) December 22, 2022
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