Jon McBride | Posted: 22 Dec 2022 | Updated: 22 May 2023

Officially licensed collective of BYU Athletics launches

main image
generic graphic

PROVO, Utah — Officially licensed collective of BYU Athletics — The Royal Blue (TRB) — launched today and has signed a corporate sponsorship agreement with BYU Athletics.

The collective is overseen by a board, independent of BYU Athletics, with a goal to deliver a premier Name, Image and Likeness (NIL) solution that enables BYU to attract and develop gifted student-athletes who perform at high levels in sports and become well-equipped to thrive in family, faith and life’s pursuits. It plans to pool funds from fans, alumni and businesses to help facilitate NIL deals and monetize student-athlete brands. 

Those wanting to read more about today's announcement and contribute to the collective can find more information at


Recent Stories

SAB rendering - sitting area
BYU Athletics renovating west side of SAB to expand football offices, Built4Life Center

Renovations are taking place in the Student Athlete Building at BYU, where football offices are housed, as well as…

Directors' Cup graphic with fans in black and white in the background and the words Top 25 in the foreground
BYU in the Top-25 after Directors’ Cup winter standings

BYU Athletics is ranked No. 24 in the nation in the 2023 Learfield IMG College Directors’ Cup Final Division I Winter…