Caleb Turner | Posted: 10 Jul 2018 | Updated: 4 Nov 2020

BYU50 fan campaign returns ahead of football season

PROVO, Utah – BYU football will continue its tradition of uniting and rewarding fans across all 50 states with this year’s BYU50 campaign, running from Jul. 13 through Sept. 1. 

Beginning with Alabama on Friday, the BYU Cougars social media accounts (FacebookInstagram, Twitter) will post a general location and time frame on the day of each drop. When it is time for each drop to start, a picture will be posted of a BYU50 flag at the drop location.

The FIRST participant to the drop location will win the BYU50 flag, but in a change from last year, EVERY person who arrives at the drop location within 30 MINUTES of the picture being posted will have the opportunity to win the BYU50 box.

"We made the change upon receiving feedback from numerous fans across the country with ideas and thoughts," said BYU's director of marketing David Almodova. "We felt this was the best way to give more people an opportunity to win." 

Last year's prize was an official BYU football helmet, and the contents of this year's box, designed in partnership with Nike, will be revealed on the first day of the campaign.

Participants will have to post a picture to social media of themselves dressed in BYU gear in front of the “Go Cougs” banner at the location, using the hashtag #BYU50, in order to be considered for the box.

One winner will be selected at random from all eligible submissions and announced that same day, after which the BYU50 box will be mailed directly to the winner.

For a full calendar of drop dates and the official rules, see the images above. 

Detailed instructions can be found below:

  • Every Sunday the upcoming week’s BYU50 schedule will be posted on BYU Cougars social media accounts (FacebookInstagram, Twitter)

  • On the morning of each drop, the state(s) to be dropping that day will be posted

  • On the day of each drop, the general location and time frame for each drop will be posted

  • When it is time for each drop to start, a picture of a BYU50 flag at the drop location will be posted

  • The FIRST participant to the drop location will win the BYU50 flag

  • EVERY person who shows up to the drop location within 30 MINUTES of the picture being posted will have the opportunity to win the BYU50 box!!

    • ex. The picture is posted at 6:05pm … everyone who arrives before 6:35pm has a chance to win

  • EVERY person who wants to win a BYU50 box MUST take a picture with the “GO COUGS” roller banner provided at the drop location AND post that picture to their personal social media platforms using #BYU50.

    • MUST be wearing BYU gear

    • ONE post PER person PER social media platform

    • Contestants’ social media accounts must be PUBLIC so the post is visible

    • After the 30-minute window has closed no more submissions will be entered to win

  • ONE winner will be selected at RANDOM by BYU from all of the eligible submissions at each BYU50 drop

    • Each winner will be contacted by BYU via social media (same day)

    • Each winner will be announced by BYU on social media (same day)

    • BYU will mail the BYU50 box directly to each winner